Well. I don't hide it, but I don't go telling everyone about it, so yeah. My best freind knows about it, and he tried collecting it, he just wasn't that into it. For me personally, I happen to like toys/games that are some what more creative, as in you choose ex. pokemon, yu-gi-oh, beyblades, bakugan of course, and they tend to be on the more asian side. I think I just prefer a strategy came, over just a normal toy.