http://www.cnn.com/2010/TECH/gaming.gadgets/08/13/pokemon.championship/index.htmlPokemon is a franchise that has survived the test of time. A World championship that has 5000 players in attendance just goes to show what a good product + good management can produce. FYI the game has evolved and like bakugan has complex rules and gameplay. The only difference is their community and those who own the franchise has made sure that support for their game is well beyond of just the sale of the product. This ensured pokemon a loyal fanbase that kept the game going and kept it strong up to this time.